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Using Google AdWords to Improve Search Results

Posted by Emily Carter

Jul 21, 2016 8:00:00 AM

As many of you know, Google AdWords is a method of pay-per-click advertising created by Google. It allows you to advertise locally and attract customers by ensuring that your ad is shown to people as they search on the Google search engine. With over 3.5 billion searches per day, Google is by far the largest player in the search engine field. 

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Topics: SEM

Stuck on Your About Us Page? Try this…

Posted by Guest Blogger

Jul 7, 2016 8:00:00 AM

Have you ever been tasked with writing a brief bio about yourself? It's usually harder than it sounds, even just for a social media profile. The same is true for your About Us page. It's one of the first pages a potential customer will check out on your site. It must clearly explain who you are while engaging your customer and compelling them to do business with you. How can you possibly accomplish all that?

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Topics: Website, Content Marketing

How to Improve Local Search Ranking in 2016

Posted by Emily Carter

Jun 16, 2016 8:30:00 AM

In the summer of 2015, Google updated their “local pack” results to only include three businesses. If you’re unfamiliar with “local pack” results, it reflects the number of company listings that are displayed in the results section when you type something such as “marketing companies near me” into a Google search. 

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Topics: SEO

10 Facebook Marketing Tips and Tools for Business

Posted by Colleen Seldin

Jun 2, 2016 1:00:00 PM

With 1.65 billion users worldwide and over 1 billion active daily users, it is more important than ever to optimize Facebook for your business. The audience is just too big to not be actively taking steps toward increasing your presence. But as Facebook continues to grow, the organic reach continues to decline.

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Topics: Social Media

Seven Ways to Create a Powerful Mobile Marketing Platform in 2016

Posted by Guest Blogger

May 19, 2016 8:00:00 AM

Customer engagement is the peak of marketing, and mobile devices have revamped the way consumers engage business providers. 2016 is here, and the smartphone—again—is in style. More than ever, mobile users are impacting business industries, and America’s smartphone love has proposed more than a few forecasts.

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Topics: Mobile Marketing

7 Simple Ways to Boost Your Website’s Organic Traffic

Posted by Emily Carter

May 12, 2016 8:00:00 AM

When it comes to strengthening your Internet presence, there are countless things you can do. With so many places to begin, actually getting going can be the hard part. Sometimes the best way to achieve greatness is just to get started. 

Quick Tips to Help SEO

Below is a list of seven simple things you can do today to help increase your website’s Search Engine Optimization (SEO). Don’t put off until tomorrow what you can do today! Get started below by focusing on one easy thing at a time. 

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Topics: Search Engine Optimization

Is Your WordPress Website Vulnerable?

Posted by Jillian Windle

May 5, 2016 8:00:00 AM

IS YOUR WORDPRESS WEBSITE VULNERABLE?As the most powerful blogging and website content management system (or CMS) in existence today, WordPress has become an unfortunate target for ongoing security exploits ever since it launched in 2003. With its user base steadily growing and its leading position as the world’s most popular CMS, it’s a safe to say the attacks on this platform won’t slow down any time soon. Therefore, keeping your WordPress site secure and maintained is absolutely vital to the overall success of your online presence.

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Topics: Website

SEM Tips: Navigating Google Advertising

Posted by Emily Carter

Apr 13, 2016 11:12:29 AM

For many years, Google Advertising options such as Adwords were only supplemental choices to a company’s marketing program. However, Google algorithms are changing, and it is becoming increasingly important for companies to invest in digital advertising. FYI – Algorithms determine which websites rank higher in the search results section. One small change can mean a big difference in how your website appears in search results.

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Topics: Search Engine Optimization, Search Engine Marketing

4 Tips for Email Subject Lines

Posted by Emily Carter

Apr 11, 2016 8:00:00 AM

4 Tips for Email Subject Lines, according to MailChimp:

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Topics: Email Marketing

3 Powerful Tips to Build Your Personal Brand

Posted by Guest Blogger

Apr 1, 2016 8:00:00 AM

So many people think that branding is all about the business logo – yet, in reality, branding really isn’t all about the logo, or even the brand owner. The logo acts as the face of the brand and it does help bring a business success. However, branding includes much more such as your message, strategy and emotional appeal. 

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Topics: Branding