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Gold Group Enterprises (GGE) has Acquired Grass Roots Marketing (GRM)!

Posted by Koleen Singerline

Sep 20, 2016 11:34:31 AM

 

We are thrilled to share some exciting news – Grass Roots Marketing (GRM) has joined Gold Group's 24K Creative team!

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Topics: Small Business Marketing


Not Converting Leads with SEM? Make These 5 Small Changes

Posted by Emily Carter

Sep 15, 2016 8:00:00 AM

Search Engine Marketing (SEM) campaigns through Google Adwords and Bing Ads can be tricky. Once a budget is defined and campaigns are set up, they require a lot of monitoring and editing to ensure that business goals are being met through the campaign.

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Topics: SEM


Best Practices for Using Stock Photography

Posted by Jillian Windle

Aug 25, 2016 8:00:00 AM

BEST PRACTICES FOR USING STOCK PHOTOGRAPHY

Have you ever seen the same stock photos appear in random places? After awhile, marketers can feel like they know certain stock photography models because they’ve seen them in so many different places.

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Topics: Website


A Non-Mobile Responsive Website is no Longer an Option!

Posted by Faithe Swanick

Aug 18, 2016 8:00:00 AM

It’s imperative for all business owners to understand that a non-mobile responsive website has an unwavering negative impact on their organizational initiatives almost every day.

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Topics: Website, Web Design


Website Redesigns: Don't Overlook These 6 SEO Considerations

Posted by Emily Carter

Aug 11, 2016 8:00:00 AM

Redesigning a website is no easy task. What may seem like a quick project swiftly turns into something that can last for months and months.

Coming to the end of your redesign, it’s tempting to make it live and just get on with your other big marketing projects. Many times, we notice that a few things get overlooked towards the tail end of a website redesign.

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Topics: Website, Search Engine Optimization, Web Design


5 Steps to Create an Email Marketing Strategy for Your Small Business

Posted by Guest Blogger

Aug 4, 2016 8:00:00 AM

Email marketing is a true testimony to the efficacy of its strategy and it continues to be an important avenue millions of businesses follow. While focusing on email marketing is not as new of a goal as it is to build a strong presence on social media or figure out how to create an effective small business website, email-marketing is still considered priceless and businesses of all sizes go above and beyond to develop and grow their email marketing lists because it leads to more sales. Email marketing is far from dead – according to ExactTarget, every dollar spent on email marketing offers a return of $44

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Topics: Email Marketing


Using Google AdWords to Improve Search Results

Posted by Emily Carter

Jul 21, 2016 8:00:00 AM

As many of you know, Google AdWords is a method of pay-per-click advertising created by Google. It allows you to advertise locally and attract customers by ensuring that your ad is shown to people as they search on the Google search engine. With over 3.5 billion searches per day, Google is by far the largest player in the search engine field. 

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Topics: SEM


Stuck on Your About Us Page? Try this…

Posted by Guest Blogger

Jul 7, 2016 8:00:00 AM

Have you ever been tasked with writing a brief bio about yourself? It's usually harder than it sounds, even just for a social media profile. The same is true for your About Us page. It's one of the first pages a potential customer will check out on your site. It must clearly explain who you are while engaging your customer and compelling them to do business with you. How can you possibly accomplish all that?

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Topics: Website, Content Marketing


How to Improve Local Search Ranking in 2016

Posted by Emily Carter

Jun 16, 2016 8:30:00 AM

In the summer of 2015, Google updated their “local pack” results to only include three businesses. If you’re unfamiliar with “local pack” results, it reflects the number of company listings that are displayed in the results section when you type something such as “marketing companies near me” into a Google search. 

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Topics: SEO


10 Facebook Marketing Tips and Tools for Business

Posted by Colleen Seldin

Jun 2, 2016 1:00:00 PM

With 1.65 billion users worldwide and over 1 billion active daily users, it is more important than ever to optimize Facebook for your business. The audience is just too big to not be actively taking steps toward increasing your presence. But as Facebook continues to grow, the organic reach continues to decline.

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Topics: Social Media